Plumery launches Cashback Management capability

October 22nd, 2025, Amsterdam – Plumery, a digital banking experience platform for customer-centric banking, today announced the launch of its Cashback Management capability, enabling financial institutions to design, launch, and manage cashback programmes quickly and at scale. With ready-to-use cashback journeys and an AI-driven personalisation module, institutions can deliver real-time, tailored rewards that boost customer engagement and loyalty.

Cashback is one of the most universally recognised loyalty mechanisms, yet many financial institutions, constrained by legacy core and digital systems, are unable to deliver it. Instead, customers are left with generic, outdated rewards that fall short of the real-time, personalised experiences set by neobanks and big tech. With loyalty schemes playing an increasing role in Net Promoter Scores (NPS) and customer churn, incumbents need a fast, low-risk way to modernise rewards and compete with digital-first players effectively.

Plumery’s Cashback Management meets these needs. Built as a composable, SaaS-first solution, it enables financial institutions to roll out modern cashback programmes in weeks without the cost and complexity of full re-platforming. Institutions can configure every aspect of the journey, from instant or scheduled credits to AI-driven reward groups, while staying in control of compliance, costs, and customer experience.

Ben Goldin, Founder and CEO of Plumery, said: “Financial institutions tell us they want to increase engagement with cashback and rewards but are blocked by legacy infrastructure. Our Cashback Management capability changes this. With pre-built APIs, configurable rules, and an AI personalisation module all designed to be transparent, compliant, and under the institution’s full control. Banks and other financial institutions can move from design to live cashback in weeks. That means stronger retention, higher spend per customer, and new revenue opportunities from merchant-funded offers, and without the vendor lock-in.”

Plumery Cashback Management includes:

• Rapid launch – Ready-to-use cashback journeys covering transaction processing, rules engine, settlement, customer user experience, and analytics, deployable in weeks.
• Personalised rewards – AI module analyses purchase history and category preferences to generate monthly cashback groups aligned with spending habits, fully configurable to meet compliance requirements.
• Composable platform – SaaS-first, API-driven solution that integrates with existing core infrastructures, card processors, and KYC/AML providers, giving institutions freedom to modernise rewards on their own terms.

By moving cashback into the experience layer, Plumery enables financial institutions to serve both retail and SME customers with real-time, relevant rewards that drive loyalty and cross-sell. The result is higher engagement, stronger NPS, and reduced operational costs compared to legacy rewards infrastructure. Banks can purchase the capability as part of Plumery’s composable digital banking experience layer or as a standalone product.