3F Conference 2025: when digital banking practitioners meet academia
This August, our Founder & CEO, Ben Goldin, will join a unique gathering of builders, researchers, and banking innovators at the first-ever 3F Conference in Vilnius, Lithuania (25–27 August 2025).
The 3F Conference brings together a rare mix of practitioners and academics, bridging the gap between research and real-world banking. It’s not just another fintech event; it’s a space where evidence-based insights meet practical applications to shape the future of finance.
Ben will speak on a panel titled “Behavioral Science and Ethical Banking”, alongside global experts:
- Jakub Więcław, Magnetiq Bank
- Nagpurnanand Prabhala, The Johns Hopkins University
- Bernard Yeung, NUS Business School
- Andra Sonea, PhD, University of Warwick
Together, they will explore how financial institutions can apply behavioral science tools – nudges, gamification, personalisation, and behavioral design – not to push people into spending more, but to help them spend mindfully, save consistently, and build long-term financial well-being.
For too long, behavioral design in financial services has been used to maximise consumption or engagement metrics. But the next generation of [digital banking experiences](/content/web-and-mobile-banking-modernisation/ "digital banking experiences"/index.html) must take a different path:
- Building trust, not just transactions.
- Creating tools that strengthen financial resilience.
- Designing services that serve both commercial success and customer well-being.
This is where Plumery’s mission connects directly with the conversation. By modernising the experience layer, we give banks the ability to build personalised, trusted [digital journeys](/content/digital-banking-journeys/ "digital journeys"/index.html) that are not only profitable but also ethical and impactful.
Let’s Connect in Vilnius
If you’re attending 3F Conference 2025, we’d love to meet you in Vilnius. Come hear the discussion, share your perspective, and join us in rethinking how banks can combine cutting-edge tech with behavioral insights to truly support their customers’ financial health.
Want to meet up? [Reach out to Plumery](/content/contact/ "Reach out to Plumery"/index.html) to book a time, or visit our stand during the conference.
Let’s shape the next generation of digital banking together.